Is social media marketing effective?
That’s the question many marketers or businesses face when thinking about including social media into the overall marketing mix. As the dynamics of this marketing channel change every day, answering the ROI question can be difficult but more companies are beginning to look at metrics that go beyond sales. Luckily the infographic below, which comes from MDG Advertising, outlines a new way of measuring the success of social media.
The infographic shows that not only are companies beginning to look at metrics like: site traffic, positive customer mentions, number of mentions, etc., but they’re also planning to increase their social media plans and budgets. They’ve also noted intangible benefits that social can provide, such as:
- New Partnerships
- Drops in Marketing costs
- Improvement in Search engine rankings
Another area that stands out is recruiting. Companies are now proactively using social media to recruit new talent (80.2%), and 64% have successfully done so. Learn more below:
Infographic by MDG Advertising