Facebook has put out a new infographic on the Power of Facebook Advertising. Given that they need to increase their revenue, this seems like a good step. According to the infographic:
- The platform has seen 67% year over year mobile growth
- There are 543M monthly active users on mobile
- 58% of all users return daily
- An average of 60 campaigns on Facebook found that 49% had a 5X or greater return on spend
See below for the infographic:
Infographic courtesy of Digital Buzz Blog.