Tag archives for starbucks

6 Creative & Engaging Facebook Updates

We all know that success in social media depends on how engaged your followers are with the content you’re presenting. The timeline update to Facebook has given businesses the opportunity to showcase content in a visually appealing way. Ultimately as a business, your goal should be to get as much engagement (likes, comments and shares) as possible.  However, this can be a tough task as you’re probably competing with other messages in a fan’s newsfeed. The best solution is to integrate images, links and text to create a Facebook post that resonates with your fans. Here are some examples from different companies:

Disney

Disney 6 Creative & Engaging Facebook Updates

The simplest messages can go a long way with brand advocates. In the example above, Disney used an image to convey a fill in the blank post to it’s Facebook fans. Along with this, the brand not only integrated it’s logo but also used a color that pops.

Coca Cola

coca cola facebook post example 1 6 Creative & Engaging Facebook Updates

coca cola facebook post example 2 6 Creative & Engaging Facebook Updates

The Facebook posts from Coca Cola are fun and inspiring. Instead of using their logo, the brand made use of the iconic and universally known symbol of the bottle. They also used fill in the blanks and fun word play. It’s definitely engaging!

Sharpie

sharpie facebook post example 1 6 Creative & Engaging Facebook Updates

Sharpie is a brand that has embraced social media in a unique way with their products. For the Facebook post above, Sharpie took paper, sharpies and a camera to ask a simple question of their fans. This resulted in in over 400 comments!

Starbucks

starbucks facebook post example 6 Creative & Engaging Facebook Updates

In the Facebook post above, Starbucks uses photography to capture their audiences. The brand also makes the post relevant to their fans: who doesn’t like Ice Tea in the summer?! Throughout the Starbucks Facebook page, there are engaging visuals that include their products and people, which make the brand look more human.

Red Bull

Redbull facebook post example 6 Creative & Engaging Facebook Updates

Red Bull has used video to convey a strong message to its Facebook fans. This type of messaging “sticks” and encourages fans to share, comment and ‘like’ further – creating more engagement. Does the video entice you to try something new?

 6 Creative & Engaging Facebook Updates
Posted in Online Marketing, Social Media | 1 Comment

5 Creative & Engaging Instagram Campaigns

Consumers are increasingly sharing photos via social networks and mobile apps, which has lead to the growth of Instagram. What is Instagram? It is a photo sharing app that allows users to take photos, apply filters, and share them instantly on the Instagram network and other social media networks like: Facebook, Twitter, Flickr and Foursquare. After opening the app to Android users earlier this year, Instagram now boasts over 50 million users! Organizations can use Instagram to showcase another side of the business. Here are some creative ways companies have increased audience engagement using Instagram:

Marc Jacobs

High end retailer, Marc Jacobs, used the route of encouraging their fans to snap and share pictures with them. Over the holidays last year, the retailer creatively asked users to share family moments by using the hashtag #marcfam. The company then compiled the images and have showcased them on their website for all to see:

Marc Jacobs Instagram 33 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Encourage your fans and followers to get involved in your content creation.

Starbucks

While Starbucks was an early adopter of Instagram and now has over 595,000 followers. The company uses Instagram to showcase in-store experiences at various locations around the world, how new coffees are tested, tasted and chosen at the Stabucks headquarters and provides a ‘behind the scenes’ experience. Starbucks also shares their feed on Facebook, allowing their fans additional opportunity to comment and engage.

Starbucks 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Photos provide a visual experience for your brand. Create fresh and relevant content for your fans that encourages them to share further.

Charity Water

A non-profit organization that brings clean water to people in developing countries, Charity Water uses Instagram to showcase amazing pictures of their efforts. With over 15,000 followers, the company shares photos of their water projects and the people who are benefit from these projects.

water project 5 Creative & Engaging Instagram Campaigns

Key Takeway: Use photography to showcase your charity efforts. It builds credibility with your fans and shows that you care.

Brisk

In celebration of South by Southwest, Brisk developed an Instagram contest where they asked users to tag their photos with the hashtag #briskpic to enter a chance for their photo to appear on a limited edition can of Brisk Ice Tea. The final bottle revealed images from Brisk fans all over:

brisk ice tea 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Similar to the Marc Jacobs example, Brisk encouraged content creation from their fans, but the brand included a contest element which in turn helped fans identify with the product.

Sharpie

Sharpie is a great example of a brand that uses Instagram to its full potential. The brand uses the photo sharing tool to showcase fun illustrations using the simple permanent marker. Their feed is nothing but boring and really feeds inspiration to those who follow.

sharpie 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Have fun! Use Instagram to show a different, passionate and fun side of your company – it will make you seem more human.

All images courtesy of brand websites and Instagram feeds.

 5 Creative & Engaging Instagram Campaigns
Posted in Online Marketing, Social Media | 1 Comment

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