Tag archives for Marketing and Advertising

10 Ways to Convert More Customers Using Psychology [Infographic]

By Anita Published December 5, 2012

Converting leads into customers is a top marketing goal for businesses. A few months ago I had shared an infographic that outlined 10 Things Your Customers Wished You Knew About Them. Understanding your customers is important for not only making good business decisions, but also because it’s the first step in creating brand awareness so your prospects discover who you are. The next step of this process is informing and educating these prospects, so they eventually convert into a lead or sale.

Help Scout, a customer service software company has put together this infographic that highlights research related to the topic. Here are some key takeaways:

  • Remind your customers how easy it is to get started (example: one month trial) – help them get past the “Action Paralysis.”
  • Research shows that customers are more trustworthy of companies that own their mistakes, rather than blame external sources.
  • Focus on how your product or service can solve your potential customers pain-points fast. If you make them wait, you’ll loose their interest.
  • Of customers who have a strong relationships with certain brands, 64% said it was because of their shared values with those brands.

Learn more below:

convert customers infographic large 10 Ways to Convert More Customers Using Psychology [Infographic]

 

 

Infographic courtesy of Helpscout.

 

10 Ways to Convert More Customers Using Psychology [Infographic]
Posted in Creative Marketing, Customers, Online Marketing Tagged: , , , , , , , , , | 4 Comments

The Science of Social Timing [Infographic]

By Anita Published August 10, 2012
When should you post to social media?

I have been asked this question many times. While it’s always good to test and learn from your own experiences, it’s also helpful to look at research and what other companies are doing. As a business it’s important to try to focus on peak times you know your audience is most engaged on social media to receive the best feedback and/or responses.

Luckily, Kissmetrics has put together a great infographic that illustrates the top time zones, peak and low times to post. Some key takeaways are:

  • The Eastern and Central time zones combined represent almost 80% of the population
  • About 6% of all retweets (highest percentage) occur around 5PM
  • CTR’s are higher around Noon and 6PM
  • Best day to share on Facebook is Saturday
  • Best time to share on Facebook is Noon

science of social timing part 1 The Science of Social Timing [Infographic]

Infographic courtesy of Kissmetrics.

The Science of Social Timing [Infographic]
Posted in Online Marketing, Social Media Tagged: , , , , , , , , | Leave a comment

Social Media Marketing Checklist for Businesses [Infographic]

By Anita Published August 7, 2012

Once a business has established its social media presence, the biggest mistake it can make is not posting consistently or enough. Considering the incredible growth of this marketing channel, it’s just as easy to loose followers as it is to gain followers. Consumers have embraced social media because it allows them to directly connect with brands and if brands fail to meet their expectations then they will certainly hit unfollow, unlike or unsubscribe.

Luckily, The Whole Brain Group has created a social media checklist for businesses who are looking for more direction on how to proceed with various social media activities, ranging from blog posts to Facebook, Twitter, Google Plus and Pinterest updates. Learn more below:

Social Media Marketing Checklist for Businesses [Infographic]

Infographic courtesy of The Whole Brain Group.

Social Media Marketing Checklist for Businesses [Infographic]
Posted in Online Marketing, Social Media Tagged: , , , , , , , | 3 Comments

Only 50% of Companies Use Social Media To Monitor Their Brands

By Anita Published July 29, 2012

We know that social media has created another channel for customers to share positive and negative experiences with others. Companies should take this opportunity to fix negative experiences, highlighting their commitment to quality customer service. Along with this, they should be monitoring what customers are saying on the web.

A new study from eMarketer found that only 50% of companies use social media to track what is being said about their brands, and follow up with customers. Also, only 44% of companies have an internal response plan in place. What is the lesson here? Learn from other’s mistakes, monitor what is being about your brand, have an action plan and respond to negative feedback! Acknowledging any form of feedback will show your customers that you care about their experiences – which in turn can increase loyalty to your brand.

data social faux pas 01 2012 Only 50% of Companies Use Social Media To Monitor Their Brands

Only 50% of Companies Use Social Media To Monitor Their Brands
Posted in Online Marketing, Social Media Tagged: , , , , , , | Leave a comment

The ROI Of Social Media [Infographic]

By Anita Published July 26, 2012
Is social media marketing effective?

That’s the question many marketers or businesses face when thinking about including social media into the overall marketing mix. As the dynamics of this marketing channel change every day, answering the ROI question can be difficult but more companies are beginning to look at metrics that go beyond sales. Luckily the infographic below, which comes from MDG Advertising, outlines a new way of measuring the success of social media.

The infographic shows that not only are companies beginning to look at metrics like: site traffic, positive customer mentions, number of mentions, etc., but they’re also planning to increase their social media plans and budgets. They’ve also noted intangible benefits that social can provide, such as:

  • New Partnerships
  • Drops in Marketing costs
  • Improvement in Search engine rankings

Another area that stands out is recruiting. Companies are now proactively using social media to recruit new talent (80.2%), and 64% have successfully done so. Learn more below:

the roi of social media mdg advertising infographic The ROI Of Social Media [Infographic]

Infographic by MDG Advertising
 

The ROI Of Social Media [Infographic]
Posted in Online Marketing, Social Media Tagged: , , , , , , , , , , , | Leave a comment

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