Tag archives for Instagram

Top Digital Marketing Trends in 2014

digital marketing laptop Top Digital Marketing Trends in 20142013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry:

Content continues to be king

Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have embraced and accepted content as a major resource in their efforts. Along with this, there has been an influx of content discovery apps which support the growth trend: Flipboard, Pulse, and Fancy (to name a few). If you’re not dedicating budget towards content development, it may be time to consider doing so!

Growth of video marketing

It goes without saying that videos have the ability to convey a message that is ten times more powerful than text content. Kony 2012 was proof that great video content has the potential of becoming an overnight viral success. Also, with apps like Instagram, Snapchat and Vine, videos are being created, viewed and shared on mobile devices. Facebook has also introduced and enhanced their mobile ads platform. Combined with the mobile potential, we predict that video marketing will grow even more in 2014.

Social media diversification

2013 has been the year of social media growth. We will continue to see this trend in the coming year. 93% of marketers already say they use social media for business, but in 2013 we also saw a surge in popularity of new networks like Pinterest, Vine and Instagram – and have become a part of everyday life. These networks are carving a unique niche for themselves, which means that businesses will continue to use different platforms to build their brands and connect with consumers.

Are there other trends we’ve missed? Share them in the comments below!

Image courtesy of Flickr. Originally posted on the Activa PR blog.

 Top Digital Marketing Trends in 2014
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5 Creative & Engaging Instagram Campaigns

Consumers are increasingly sharing photos via social networks and mobile apps, which has lead to the growth of Instagram. What is Instagram? It is a photo sharing app that allows users to take photos, apply filters, and share them instantly on the Instagram network and other social media networks like: Facebook, Twitter, Flickr and Foursquare. After opening the app to Android users earlier this year, Instagram now boasts over 50 million users! Organizations can use Instagram to showcase another side of the business. Here are some creative ways companies have increased audience engagement using Instagram:

Marc Jacobs

High end retailer, Marc Jacobs, used the route of encouraging their fans to snap and share pictures with them. Over the holidays last year, the retailer creatively asked users to share family moments by using the hashtag #marcfam. The company then compiled the images and have showcased them on their website for all to see:

Marc Jacobs Instagram 33 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Encourage your fans and followers to get involved in your content creation.

Starbucks

While Starbucks was an early adopter of Instagram and now has over 595,000 followers. The company uses Instagram to showcase in-store experiences at various locations around the world, how new coffees are tested, tasted and chosen at the Stabucks headquarters and provides a ‘behind the scenes’ experience. Starbucks also shares their feed on Facebook, allowing their fans additional opportunity to comment and engage.

Starbucks 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Photos provide a visual experience for your brand. Create fresh and relevant content for your fans that encourages them to share further.

Charity Water

A non-profit organization that brings clean water to people in developing countries, Charity Water uses Instagram to showcase amazing pictures of their efforts. With over 15,000 followers, the company shares photos of their water projects and the people who are benefit from these projects.

water project 5 Creative & Engaging Instagram Campaigns

Key Takeway: Use photography to showcase your charity efforts. It builds credibility with your fans and shows that you care.

Brisk

In celebration of South by Southwest, Brisk developed an Instagram contest where they asked users to tag their photos with the hashtag #briskpic to enter a chance for their photo to appear on a limited edition can of Brisk Ice Tea. The final bottle revealed images from Brisk fans all over:

brisk ice tea 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Similar to the Marc Jacobs example, Brisk encouraged content creation from their fans, but the brand included a contest element which in turn helped fans identify with the product.

Sharpie

Sharpie is a great example of a brand that uses Instagram to its full potential. The brand uses the photo sharing tool to showcase fun illustrations using the simple permanent marker. Their feed is nothing but boring and really feeds inspiration to those who follow.

sharpie 5 Creative & Engaging Instagram Campaigns

Key Takeaway: Have fun! Use Instagram to show a different, passionate and fun side of your company – it will make you seem more human.

All images courtesy of brand websites and Instagram feeds.

 5 Creative & Engaging Instagram Campaigns
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Pinterest Marketing Tips For Brands

The marketing industry is all a buzz with the growth of Pinterest. Providing a visual experience, Pinterest is an emerging social network that allows brands to creatively market products. A recent study found that 32% of online buyers in the U.S. have made a purchase as a result of seeing an image on a social image-sharing site, like Pinterest.

Pinterest image Pinterest Marketing Tips For Brands

As Pinterest continues to gain traction and attract more users, here are some tips that brands can use to attract customers on this social network:

Offer a “Behind the Scenes” Experience

The beauty of having a social network presence is showing customers another side your brand. This includes providing a ‘behind the scenes’ experience. This will allow you to share your brand online, with the help of your employees. Sephora has created a special board titled, Instagram: Inside Sephora where they use Instagram and Pinterest to showcase the latest happenings at the Sephora headquarters:

sephora pinterest Pinterest Marketing Tips For Brands

Pin Your Videos

Videos have always been a great way to engage followers on social media. Whether it’s a how-to video or a video showcasing products, pinning them on Pinterest will not only help with traffic, but with engagement and interaction as well. Recently Techcrunch reported that the social network has integrated video pinning from Vimeo (YouTube has been available for pinning since 2011). You can explore different types of videos on Pinterest here: http://pinterest.com/videos.

videos pinterest Pinterest Marketing Tips For Brands

Create an Idea Board

Whether it’s recipes,  home improvement ideas, or seasonal product ideas, sharing Idea Boards are great for creating inspiration and encouraging additional engagement with your brand. Creating an idea board can help you integrate your various products into the mix as well. The example below comes from ModCloth, where they’ve created an idea board featuring different types of sweet and savory foods:

modcloth pinterest Pinterest Marketing Tips For Brands

These are a few marketing tips on how to use Pinterest to build engagement. What other ideas do you have?

 Pinterest Marketing Tips For Brands
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