I had the opportunity to attend the AllFacebook Conference this last week. There were many great sessions and learnings that I’ll share over time but one area that I was really interested in was running Facebook contests. Seth Lieberman from SnapApp presented a great session on running successful sweepstakes and promotions.
Why should a company consider running a contest?
- 70% of users that see a sweepstakes, enter it
- Retention
- New customer acquisition
- Increase website traffic
Seth explained the following key rules for running a contest:
- Rule #1: Definitions
- Rule #2: Offer Value
- Rule #3: Like Gate
- Rule #4: Know the Law
- Rule #5: Do NOT stop at the “Like”
Below is a link to the presentation…enjoy!
