Tag archives for facebook

Creating a Social Media Strategy for Your Event

6873782601 dfa737da68 n Creating a Social Media Strategy for Your Event

You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do?

Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals. For those who are dubious about social media, there are many benefits to creating a social media strategy for your next event. Using a variety of channels, such as Twitter, LinkedIn, your blog and Facebook, you can attract customers to your booth, potentially drive sales, increase interest in what you actually do, and get people talking about your company.

The key point to remember about integrating social media in your event strategy is that it’s not about the technology, but instead about building relationships. Here are some key ways you can integrate social media into your event marketing mix:

Engage and Connect with Audiences

Contrary to popular belief with social media, buzz doesn’t happen on its own! You’ll need to engage and connect with attendees. Here are some ways to make this happen: tweet to the event hashtag asking a question or adding value, post your blog link to the events LinkedIn or Facebook wall and live tweet content from the event (this can include pictures).

Generate Buzz

This can include a variety of different tactics, including: publishing blog posts leading up to the big event with topics related to the event, infographics with images and statistics, and sending out tweets in relation to the event’s hashtag.

Socialize your Social Sites

If this is your own event, then make sure all your social sites are featured prominently on the event website, invitations, event emails and signage. If your audience is aware of your social channels, then they are more likely to engage with your brand on social media!

These are some ideas to help you kickstart your social media event strategy. Are there tips we missed? Share them in the comments below!

This was originally posted on Activa PR.

 Creating a Social Media Strategy for Your Event
Posted in Social Media | 1 Comment

Top Digital Marketing Trends in 2014

digital marketing laptop Top Digital Marketing Trends in 20142013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry:

Content continues to be king

Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have embraced and accepted content as a major resource in their efforts. Along with this, there has been an influx of content discovery apps which support the growth trend: Flipboard, Pulse, and Fancy (to name a few). If you’re not dedicating budget towards content development, it may be time to consider doing so!

Growth of video marketing

It goes without saying that videos have the ability to convey a message that is ten times more powerful than text content. Kony 2012 was proof that great video content has the potential of becoming an overnight viral success. Also, with apps like Instagram, Snapchat and Vine, videos are being created, viewed and shared on mobile devices. Facebook has also introduced and enhanced their mobile ads platform. Combined with the mobile potential, we predict that video marketing will grow even more in 2014.

Social media diversification

2013 has been the year of social media growth. We will continue to see this trend in the coming year. 93% of marketers already say they use social media for business, but in 2013 we also saw a surge in popularity of new networks like Pinterest, Vine and Instagram – and have become a part of everyday life. These networks are carving a unique niche for themselves, which means that businesses will continue to use different platforms to build their brands and connect with consumers.

Are there other trends we’ve missed? Share them in the comments below!

Image courtesy of Flickr. Originally posted on the Activa PR blog.

 Top Digital Marketing Trends in 2014
Posted in Online Marketing | 1 Comment

Facebook Custom Audiences Now Available to All Advertisers

Facebook logo custom audiences Facebook Custom Audiences Now Available to All Advertisers
Facebook has officially announced that targeting via Custom Audiences will be available to all advertisers by the end of November. This means that all types of businesses can start targeting their customers on Facebook using this feature.

What’s Custom Audiences?

Custom Audiences is a targeting tool that allows advertisers to find their offline audiences/customers who are on Facebook, using contact lists. Previously, this tool was only made available through Facebook’s Power Editor Tool.

A new added feature is MailChimp support. For the first time, businesses can use their MailChimp lists with the Custom Audiences tool. Using the tool is easy – all you need to do is upload your customer email list or MailChimp list. Once they’ve been uploaded, then these matched users can be targeted with ads for your Facebook page, website or mobile app.

Facebook Custom Audiences Facebook Custom Audiences Now Available to All Advertisers

What are the opportunities?  

With the Custom Audiences tool, marketers have the opportunity to turn first time customers into repeat customers by targeting them with customized and personalized advertisements. At the same time, the tool also allows marketers to exclude customers as well (example: if your goal is to acquire new customers).

Facebook has already shared a success story: in an effort to sell tickets for a music festival, a live events company was able to see 28X return on investment for a campaign by using this tool.

Custom Audiences has been rolled out to a limited number of advertisers in the U.S., with the goal of a global rollout by the end of November.

Will this affect your Facebook advertising campaign efforts? Share in the comments below!

See also – What You Need To Know About Facebook’s New Algorithm

Image via Flickr.

 Facebook Custom Audiences Now Available to All Advertisers
Posted in Social Media | Leave a comment

What You Need To Know About Facebook’s New Algorithm

facebook like 300x215 What You Need To Know About Facebook’s New AlgorithmIf you’ve managed a Facebook page for a client then you know how difficult it can be to get your posts seen by fans. Just because your page has 10,000 likes, doesn’t necessarily meant that your posts are going to be seen by 10,000 people.

In the past, your post reach was determined by an algorithm called EdgeRank (which marketers were finally starting to wrap their head around). Not unusual for Facebook, they’ve made some interesting changes recently, including the ability to embed posts on your website. That being said, Facebook has officially replaced the news feed algorithm from EdgeRank to Story Bumping.

What is Story Bumping?

With EdgeRank, Facebook news feeds used to be organized based on freshness. The newest posts would be visible to a user first and would be prioritized over older stories. In short, this often meant that older stories would likely get buried towards the bottom of a user’s news feed.

Story Bumping helps change this, and takes into account all posts a user has seen and pushes unread stories to the top. This means that when users load their news feeds, it will populate stories that are new to each user. Regardless of the time they were posted, even stories that may have been previously missed will be pushed to the top of the news feed.

Facebook stated that in testing, story bumping has already resulted in an increase in interactions (likes, comments and shares) with different stories.

Wait, there’s more!

Another change rolled out is related to the way Facebook organizes the news feed, and is based off your last 50 interactions with the site. This new feature is called Last Actor and is another signal that the algorithm will use to prioritize posts in the news feed.

Last actor will review an individual’s most recent Facebook activity, which means that the social network is adding more real-time signaling to help decide what should show it the user’s news feed.

What does this mean for Marketers?

The ultimate goal of all these changes is to encourage brands to create relevant content that produces interactions from users – whether it’s likes, comments or shares. While the algorithm changes have an impact on businesses and marketers, it’s important to note that these only apply to organic content. The Facebook ad system uses different algorithms to promote posts.

Story bumping has the potential to open the door for brands and marketers, as it will allow extended visibility for content, even for users who might have missed it when it was originally posted. Along with this, Last actor provides added visibility over shorter time periods – taking into account real-time interactions.

Final thoughts: You no longer have to worry about your posts getting lost in the news feed because they’re a little old. If you’re putting out good and relevant content, and people regularly interact with your posts, they will get seen.

Only time will tell how users react/interact with this content. What do you think of these changes?

Image via Flickr.

 What You Need To Know About Facebook’s New Algorithm
Posted in Online Marketing, Social Media | 1 Comment

4 Types of Social Media Mistakes

oops 300x248 4 Types of Social Media MistakesThere are many examples of social media infractions by companies, but the good news is that these types of experiences force marketers and senior executives to take notice and become more responsible about social media. In an earlier post I shared tips on how organizations can respond to criticism on social media.

While examples provide a good baseline of what “not to do,” they also help you take a step back and explore the different types of social media mistakes you should avoid. Here are a list of top social screw-ups and what you can do to avoid them:

Mistake #1: Lacking a Presence

Not having a social media presence could be considered slander in today’s digital marketing world. Social media gives your brand the opportunity to have a voice that reaches a wider and diverse audience. Solution: Learn to let your hair down, be open, insightful and deliver to your targeted demographic. Also take some time to listen to what others are saying about you – this will help you understand the general sentiment and deliver content accordingly.

Mistake #2: Poor Customer Service

Sub-par customer service and poor-performing products have no place in today’s social landscape. Consumers are quick to share their dissatisfaction, whether it’s Twitter, Facebook or any other social platform. Solution: Listening will help you capture negative experiences customers are sharing. As an organization you need to set certain expectations and make it right with the customer.

Mistake #3: Poor Responses

Whether it’s taking too long to respond or offering oblivious responses to consumers – these are all reflective of your brand. Many companies are past due in realizing that anyone using a corporate account speaks as the voice of the company across social media. Solution: Offer organizational social media training that is compliant with social protocol and will also help mitigate embarrassment for your brand.  

Mistake #4: One-Time Fiascos

The reality is that mistakes happen (although one could argue that some are more obvious than others). Some mistakes even originate outside of social media, but the new digital landscape offers consumers an opportunity to relay their opinions and responses quickly. Solution: Create a social media disaster plan. The worse possible response you can have to a social media mistake, is no response at all. You need to show consumers that you care. This means developing a plan to get out a message, apologizing and participating in the discussion.

Are there are other mistakes/solutions that you’ve come across? Share them in the comments below!

 4 Types of Social Media Mistakes
Posted in Customers, Online Marketing, Social Media | 2 Comments

Swedish Greys - a WordPress theme from Nordic Themepark.