As a brand on social media, you need to build a strong and positive rapport with your customers. When they comment, good or bad, about your company, you need to respond. In turn, this will increase engagement and confidence in your brand. Social media has proven itself as a way to connect and build stronger relationships with current and potential customers. Because of this, social media customer service is more important than ever before.
I recently came across this helpful infographic from Dell that provides some great tips on responding to customers on social media. Whether it’s on Twitter, Facebook or another social media channel, this guide can help businesses determine how to respond to customer service questions or issues.