Tag archives for Brand

Tips for Building Loyal Brand Advocates

7214953050 f90567f11c m Tips for Building Loyal Brand Advocates

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to help you get started:

Know Your Content

Before you decide on what you say to your advocates, you should know the story you’re trying to tell. It’s important to determine your tone of voice, narrative, platform and even your content creation process. Understanding the process of content ideation, creation, approvals and distribution can be demanding – which is why it’s important to create a structure. The combination of everything outlined above will allow your advocates to help you tell your brand story.

Appreciate and Thank Often

At the core of building brand loyalty is rewarding and thanking users for their activity and engagement. Taking the time to say thank you forms a positive reciprocal relationship between you and the consumer, and brands that take advantage of this early on can create loyal advocates. If someone is taking the time to support your brand, you should ask yourself how can you say thank you?

Evangelize internally

In an earlier post I shared the importance of embracing employees as brand advocates. Employees continue to be one of the most under-leveraged resources for many brands. From experience, I’ve found that this is often caused by departments being siloed, which creates a lack of communication. Building a successful brand loyalty and advocacy program includes a company-wide initiative. You should ask yourself, if your employees won’t buy your product, then why should anyone else?

Listen and Learn

If there is anything word of mouth marketing has taught us, it’s that customers want to be heard, and not only that, they want to make sure you’re actually listening. Advocates are not only keen on sharing experiences about your product or services, they can also provide insights and suggestions. If you’re listening but not doing anything with consumer feedback, you’ll build brand critics, not brand advocates. The importance here is engaging and adding value for your customers. In turn, they will appreciate your efforts and recommend you to others.

Are there other tips I’ve missed? Share them in the comments below.

Image courtesy of Jenni Rodger.

 

 Tips for Building Loyal Brand Advocates
Posted in Online Marketing, Social Media | 2 Comments

How Effective are Twitter Hashtags in TV Commercials?

hashtags1 150x150 How Effective are Twitter Hashtags in TV Commercials?Hashtags are everywhere and on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this years Super Bowl, dozens of new commercials debuted and some got more buzz than others. It’s the time of year when advertisers go all out to make sure their commercials stand out and resonate with viewers.

More than 50% of the ads mentioned social media, with many using hashtags. Sysomos analyzed the reaction to these ads on Twitter and found that people prefer to tweet about a brand, rather than the commercial. So it’s not surprising that companies that used their own brand name in the hashtag (#doritos) performed better than those that didn’t. Popularity of the ad also played a role as well (#TheKiss).

The infographic below highlights the hashtags that were featured in different commercials and how they performed during the Super Bowl:

hashtag gridiron 662x1024 How Effective are Twitter Hashtags in TV Commercials?Infographic courtesy of Sysomos.

 How Effective are Twitter Hashtags in TV Commercials?
Posted in Engagement, Online Marketing, Social Media | Leave a comment

Does Liking Influence The Consumer Experience? [Infographic]

With the enormous growth of social media and it’s impact on branding efforts, companies are looking to find more ways to determine the ROI of their social media efforts. While the concept of “liking” has definitely evolved over time and it’s value is often debated, according to a new research study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. Do you agree?

Research company, Lab42, has put together the infographic below which highlights their findings. Some key takeaways are:

  • 82% say Facebook is a good place to interact with brands
  • 75% say they feel more connected to a brand on Facebook
  • The biggest motivators of liking a brand on Facebook are promotions and discounts 
  • 77% have actually saved money from liking brands
  • 73% have unliked brands because: (1) They post too often (2) Stopped liking the brand or (3) Had a bad customer experience

Learn more below:

LikeUs INFO1 Does Liking Influence The Consumer Experience? [Infographic]

Infographic courtesy of Lab42.

 

 Does Liking Influence The Consumer Experience? [Infographic]
Posted in Engagement, Online Marketing, Social Media | Leave a comment

6 Keys to Branding Your Small Business [Infographic]

Branding is one of the major investments you can make for your business. It establishes your identity and effectively differentiates you from your competitors. In order to keep yourself relevant in the crazy playing field, your company must have a brand identity. The folks at Webs.com have created a fun infographic that visually highlights six steps towards building your brand. They are:

  • Know Your Target
  • Keep it Simple
  • Stay Consistent
  • Be Visible
  • Get Social
  • Have a Voice

Learn more below:

SMB Branding Infographic Clives Car 6 Keys to Branding Your Small Business [Infographic]

Infographic Courtesy of Webs.com.

 

 6 Keys to Branding Your Small Business [Infographic]
Posted in Creative Marketing, Customers, Engagement, Online Marketing | 1 Comment

Only 50% of Companies Use Social Media To Monitor Their Brands

We know that social media has created another channel for customers to share positive and negative experiences with others. Companies should take this opportunity to fix negative experiences, highlighting their commitment to quality customer service. Along with this, they should be monitoring what customers are saying on the web.

A new study from eMarketer found that only 50% of companies use social media to track what is being said about their brands, and follow up with customers. Also, only 44% of companies have an internal response plan in place. What is the lesson here? Learn from other’s mistakes, monitor what is being about your brand, have an action plan and respond to negative feedback! Acknowledging any form of feedback will show your customers that you care about their experiences – which in turn can increase loyalty to your brand.

data social faux pas 01 2012 Only 50% of Companies Use Social Media To Monitor Their Brands

 Only 50% of Companies Use Social Media To Monitor Their Brands
Posted in Online Marketing, Social Media | Leave a comment

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