Tag archives for Brand

How Effective are Twitter Hashtags in TV Commercials?

By Anita Published February 8, 2013

Hashtags are everywhere and on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this years Super Bowl, dozens of new commercials debuted and some got more buzz than others. It’s the time of year when advertisers go all out to make sure their commercials stand out and resonate with viewers.

More than 50% of the ads mentioned social media, with many using hashtags. Sysomos analyzed the reaction to these ads on Twitter and found that people prefer to tweet about a brand, rather than the commercial. So it’s not surprising that companies that used their own brand name in the hashtag (#doritos) performed better than those that didn’t. Popularity of the ad also played a role as well (#TheKiss).

The infographic below highlights the hashtags that were featured in different commercials and how they performed during the Super Bowl:

Infographic courtesy of Sysomos.

Posted in Engagement, Online Marketing, Social Media Tagged: @hashtags, Brand, hashtag, Social media, Super Bowl, Super Bowl advertising, Sysomos, Television advertisement, twitter | Leave a comment

Does Liking Influence The Consumer Experience? [Infographic]

By Anita Published September 27, 2012

With the enormous growth of social media and it’s impact on branding efforts, companies are looking to find more ways to determine the ROI of their social media efforts. While the concept of “liking” has definitely evolved over time and it’s value is often debated, according to a new research study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. Do you agree?

Research company, Lab42, has put together the infographic below which highlights their findings. Some key takeaways are:

82% say Facebook is a good place to interact with brands
75% say they feel more connected to a brand on Facebook
The biggest motivators of liking a brand on Facebook are promotions and discounts
77% have actually saved money from liking brands
73% have unliked brands because: (1) They post too often (2) Stopped liking the brand or (3) Had a bad customer experience

Learn more below:

Infographic courtesy of Lab42.

Posted in Engagement, Online Marketing, Social Media Tagged: Brand, Business, Customer experience, facebook, Information graphics, Lab42, Social media, Social network | Leave a comment

6 Keys to Branding Your Small Business [Infographic]

By Anita Published September 17, 2012

Branding is one of the major investments you can make for your business. It establishes your identity and effectively differentiates you from your competitors. In order to keep yourself relevant in the crazy playing field, your company must have a brand identity. The folks at Webs.com have created a fun infographic that visually highlights six steps towards building your brand. They are:

Know Your Target
Keep it Simple
Stay Consistent
Be Visible
Get Social
Have a Voice

Learn more below:

Infographic Courtesy of Webs.com.

Posted in Creative Marketing, Customers, Engagement, Online Marketing Tagged: Advertising and Marketing, Brand, Business, facebook, Information graphics, QR code, Social media, twitter | 1 Comment

Only 50% of Companies Use Social Media To Monitor Their Brands

By Anita Published July 29, 2012

We know that social media has created another channel for customers to share positive and negative experiences with others. Companies should take this opportunity to fix negative experiences, highlighting their commitment to quality customer service. Along with this, they should be monitoring what customers are saying on the web.

A new study from eMarketer found that only 50% of companies use social media to track what is being said about their brands, and follow up with customers. Also, only 44% of companies have an internal response plan in place. What is the lesson here? Learn from other’s mistakes, monitor what is being about your brand, have an action plan and respond to negative feedback! Acknowledging any form of feedback will show your customers that you care about their experiences – which in turn can increase loyalty to your brand.

Posted in Online Marketing, Social Media Tagged: Brand, Business, facebook, Goal, Marketing and Advertising, Negative feedback, Social media | Leave a comment

6 Creative & Engaging Facebook Updates

By Anita Published July 23, 2012

We all know that success in social media depends on how engaged your followers are with the content you’re presenting. The timeline update to Facebook has given businesses the opportunity to showcase content in a visually appealing way. Ultimately as a business, your goal should be to get as much engagement (likes, comments and shares) as possible. However, this can be a tough task as you’re probably competing with other messages in a fan’s newsfeed. The best solution is to integrate images, links and text to create a Facebook post that resonates with your fans. Here are some examples from different companies:

Disney

The simplest messages can go a long way with brand advocates. In the example above, Disney used an image to convey a fill in the blank post to it’s Facebook fans. Along with this, the brand not only integrated it’s logo but also used a color that pops.

Coca Cola

The Facebook posts from Coca Cola are fun and inspiring. Instead of using their logo, the brand made use of the iconic and universally known symbol of the bottle. They also used fill in the blanks and fun word play. It’s definitely engaging!

Sharpie

Sharpie is a brand that has embraced social media in a unique way with their products. For the Facebook post above, Sharpie took paper, sharpies and a camera to ask a simple question of their fans. This resulted in in over 400 comments!

Starbucks

In the Facebook post above, Starbucks uses photography to capture their audiences. The brand also makes the post relevant to their fans: who doesn’t like Ice Tea in the summer?! Throughout the Starbucks Facebook page, there are engaging visuals that include their products and people, which make the brand look more human.

Red Bull

Red Bull has used video to convey a strong message to its Facebook fans. This type of messaging “sticks” and encourages fans to share, comment and ‘like’ further – creating more engagement. Does the video entice you to try something new?

Posted in Online Marketing, Social Media Tagged: Brand, Business, Coca Cola, engagement, facebook, Internet marketing, Marketing and Advertising, Social media, starbucks, The Walt Disney Company, twitter | Leave a comment

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