Success in social media requires time, patience and really good content. If your customers aren’t responding to your posts, then you definitely have a problem. You can’t always rehash old content because your viewers and customers will take note and become unengaged. Regardless of whether you’re using Facebook, Google Plus or any other social media platform, here are some social media content tips to help customers engage with your brand:
Provide a Visual Experience
Whether we realize it or not, we are all captivated by visuals and enticing imagery. This has led to major changes in the social media experience with Facebook and Google Plus. Knowing this, brands should provide a visual experience for their followers. Brands like Coca Cola use this to their advantage. They offer content that is appealing, interesting and even historical! Users have a chance to explore the brand’s history by clicking through the timeline.
My favorite is an 1892 testimonial from a customer:
Check out their Facebook post on the Sunday before Memorial Day:
Provide Exclusive Content
Social media marketing is unique so you should provide unique and exclusive content to keep your followers engaged (whether it’s Facebook, Twitter or Google Plus). Offering content that isn’t available anywhere else will make your followers feel appreciated and special.
Elle UK magazine’s editor in chief, Lorraine Candy, shared recently that tweeting from cover shoots of featured celebrities has lead to a large social media following for the brand. Candy explained that live tweeting broke their cover shoot history. They used the hashtag #kristenelle, which eventually became the number one trending topic of the day. The campaign resulted in high website traffic and an increase in magazine subscriptions.
Another example comes from Cadbury UK. They are using Google Plus to build a community and recently tested Google Hangouts on Air.
Be Passionate & Have Fun!
One of the best ways to engage with followers is to show passion and have fun with your posts. Certain brands do this very well. For example, GE celebrated Geek Pride Day on Facebook for fun:
Smile, laugh and humanize your brand so followers feel connected to the content you’re posting. Show your appreciation and encourage conversations. This will encourage followers to share, creating natural word of mouth marketing. Happy social media marketing!
What are some tips you may have for engaging with a social community?
