As we know, social media has changed many things. Today’s customers are social, mobile and connected. They have different expectations from businesses, which includes understanding social customer service. Did you know that 58 percent of customers who have tweeted about a bad experience never receive a response from the offending company?
The demand for social customer service is growing rapidly. Even a small improvement in this area can equate to positive brand awareness and potential increase in sales. The infographic below comes from Bluewolf and takes a deeper look at why social customer service is the next competitive battleground.
Infographic courtesy of Bluewolf.