We all know that there are various ways of attracting Facebook fans using: photos, videos and updates. The goal of developing a fan page is always to increase engagement. The folks at Wildfire Interactive, a Social Media Marketing firm, have released a study that examines six strategies which can help organizations to do just that — increase engagement. They’ve examined various brand pages that are real examples of how companies can interact with fans and keep them coming back for more. Here is a high level breakdown of the six strategies:
Tap Into Fan Passions
If you’re a fashion retailer then you probably know that your fans are passionate about fashion, design and current trends. If you’re an electronics retailer then your fans are probably passionate about gadgets, accessories, tech trends, etc. Use this knowledge to create a platform and community for your fans. Tailor and target your messages based on what you know.
Ask Simple, Closed Questions
Sometimes the best way to engage an audience is to just ask questions. If it’s quick and easy, that’s even better. The study provides an example from Ideeli:
Tell Fans What You Want From Them
Sometimes people need direction. The study recommends always telling your fans exactly what you want them to do next. Making your request crystal clear will prompt an instant reaction. I have seen this through personal experience as well. Here’s an example of a recent post on our brand Facebook page – I asked Fans to “Like” the post and not only did they do that, but they commented and shared as well:
Treat Your Fans Like They’re VIPs
When a customer fans your Facebook page, they’re looking to be a part of your brand experience. You should share exclusive information with them to make them feel special. This includes: contests, exclusive sales or offers, and behind the scenes videos or pictures. Fans want to be treated like VIPs.
Invite One-On-One Interaction
One of the best ways to interact with your friends is by connecting with them personally. Encourage fans to ask questions or provide feedback. Responding to comments one-on-one or addressing fans by their names is a great way to build a relationship with your fans.
Humanize Your Brand
I mentioned this in a post awhile back – showing the human side of your brand invokes trust. Fans love to see what’s happening behind your closed doors, it gives them a behind the scenes experience. It’s also adds personality and a voice to your brand. The study provides an example from Holland America:
You can view the entire study here – I definitely recommend it!
Content and whitepaper courtesy of Wildfire Interactive, Inc.