The marketing industry is all a buzz with the growth of Pinterest. Providing a visual experience, Pinterest is an emerging social network that allows brands to creatively market products. A recent study found that 32% of online buyers in the U.S. have made a purchase as a result of seeing an image on a social image-sharing site, like Pinterest.
As Pinterest continues to gain traction and attract more users, here are some tips that brands can use to attract customers on this social network:
Offer a “Behind the Scenes” Experience
The beauty of having a social network presence is showing customers another side your brand. This includes providing a ‘behind the scenes’ experience. This will allow you to share your brand online, with the help of your employees. Sephora has created a special board titled, Instagram: Inside Sephora where they use Instagram and Pinterest to showcase the latest happenings at the Sephora headquarters:
Pin Your Videos
Videos have always been a great way to engage followers on social media. Whether it’s a how-to video or a video showcasing products, pinning them on Pinterest will not only help with traffic, but with engagement and interaction as well. Recently Techcrunch reported that the social network has integrated video pinning from Vimeo (YouTube has been available for pinning since 2011). You can explore different types of videos on Pinterest here: http://pinterest.com/videos.
Create an Idea Board
Whether it’s recipes, home improvement ideas, or seasonal product ideas, sharing Idea Boards are great for creating inspiration and encouraging additional engagement with your brand. Creating an idea board can help you integrate your various products into the mix as well. The example below comes from ModCloth, where they’ve created an idea board featuring different types of sweet and savory foods:
These are a few marketing tips on how to use Pinterest to build engagement. What other ideas do you have?