Yesterday I was having a discussion with someone about why social media is integral for business success. Customers are more social and mobile than ever before, and it’s important for businesses to have a presence otherwise they will get left behind. Knowing this, it’s also important for businesses to keep followers and fans engaged, because it only takes a second for a customer to “unlike” a Facebook page! Here are five tips on how not to lose your fans:
Posting too Frequently
If you’re posting five to six times a day, you’re definitely annoying your fans. Since your posts are being pushed into fan newsfeeds, they will be anything but excited to see a post from your brand by the fourth time in a day. At the very least, they will hide your content, making your posts invisible to them and giving your brand less exposure on Facebook. The minimum recommendation is posting once a day during a peak time when your fans are most engaged. There are also businesses that post a few times a week and still maintain good engagement.
Not Posting Enough
The opposite of posting too much, is not posting enough. Once fans have liked your page, they’re expecting posts that are engaging and relevant to them. As mentioned above, posting at least once a day or a few times a week is a good start. This creates consistency. If you stop posting after making your fans used to a certain amount of posts, you risk losing their attention, which in turn will decrease engagement.
There’s nothing worse than liking a page that posts boring and irrelevant content. Facebook pages with less interesting and engaging content will eventually lose fans who will move over to a page that offers what they’re looking for. It’s key for businesses to keep things interesting and fun on Facebook in order to build a community of fans and brand advocates.
Ignoring Fans Questions or Comments
One of the biggest mistakes businesses make is ignoring comments or questions they receive on Facebook. Being a public platform, these types of posts are visible to everyone. Businesses are responsible for responding to such inquiries and will be held accountable by other fans. Ignoring these types of requests will eventually result in loss of fans and will hurt your brand.
Deleting Negative Feedback
This is a number one way of losing credibility with your fans. Deleting negative comments or feedback can result in more negative comments, as fans will notice their deleted posts. Instead, businesses should take the opportunity to make things right – if a customer had a bad experience with your brand, figure out the root cause and try to make it better. They may come back later and say something positive!
These are some tips on how not to lose Facebook fans. Do you have more tips? Share them below!
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