Have you ever check-in at your grocery store, or tweeted while you’re shopping? Do you scan QR codes for your favorite brands? (I know I have done all of these). These types of activities are becoming the norm for consumers who are engaging with social media while shopping.
Empathica studied 6,500 consumers and their social media behavior while shopping, resulting in the infographic below. The study found that over half of the respondents, 55%, liked a Facebook brand page, and 37% visited the brands website on a mobile device. Twitter fell at the bottom of the list with 10% saying they followed a brand on the social network and only 8% saying they tweeted about a brand or an experience.
Also, 73% of consumers said Facebook influenced a recent store visit, followed by Google Reviews (38%) and Groupon (35%). Once they are in the store, consumers use mobile to either check prices (55%), scan a QR code (34%) or find a review (27%).
The key lesson here is to understand how your customers are interacting with your brand. Whether it’s social or mobile (or both), you need to reach them where they are, and monitor what they’re saying about your brand.
Infographic courtesy of Empathica.