Mobile is presenting itself as a game changer for social media marketers. As more and more consumers use their mobile devices to shop, browse and connect, marketers are now faced with the challenge of extending their social media reach to mobile users.
Earlier this week I had the opportunity to attend a webinar hosted by Debra Aho Williamson from eMarketer, discussing the growth and opportunities arising in social media marketing on mobile devices. She talked about the importance and difference of user behavior on smartphones and tablets. While many assume that both user types behave the same, there are some surprising differences.
Some of the key trends highlighted in the webinar were:
- Mobile and tablet social media usage is increasing, while desktop usage is declining.
- There are notable differences in usage patterns of consumers using tablets and mobile devices.
- Facebook is starting to decrease their efforts on desktop-oriented brand pages, and more on newsfeeds and the mobile experience.
- Mobile and social are forever intertwined!
You can view the entire presentation here.