Archive for Creative Marketing

10 Ways to Convert More Customers Using Psychology [Infographic]

Converting leads into customers is a top marketing goal for businesses. A few months ago I had shared an infographic that outlined 10 Things Your Customers Wished You Knew About Them. Understanding your customers is important for not only making good business decisions, but also because it’s the first step in creating brand awareness so your prospects discover who you are. The next step of this process is informing and educating these prospects, so they eventually convert into a lead or sale.

Help Scout, a customer service software company has put together this infographic that highlights research related to the topic. Here are some key takeaways:

  • Remind your customers how easy it is to get started (example: one month trial) – help them get past the “Action Paralysis.”
  • Research shows that customers are more trustworthy of companies that own their mistakes, rather than blame external sources.
  • Focus on how your product or service can solve your potential customers pain-points fast. If you make them wait, you’ll loose their interest.
  • Of customers who have a strong relationships with certain brands, 64% said it was because of their shared values with those brands.

Learn more below:

convert customers infographic large 10 Ways to Convert More Customers Using Psychology [Infographic]

 

 

Infographic courtesy of Helpscout.

 

 10 Ways to Convert More Customers Using Psychology [Infographic]
Posted in Creative Marketing, Customers, Online Marketing | 4 Comments

10 Things Your Customers Wish You Knew About Them [Infographic]

Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience – or customers are. You can never know too much about your customers. Understanding their likes and dislikes, shopping behavior, etc. can help you make better business decisions.

Surprisingly, there are still things that customers say they wish businesses understood about them better. Help Scout, a customer service software company has put together this infographic that highlights research related to the topic.

Here are some key takeaways:

  • Customers prefer knowledgeable and thought-out service, rather than having a rushed experience.
  • Loyalty customers are bound to stay if get them started with the program.
  • Consumers would rather connect with a brand emotionally than with “savings” type messages.
  • Everyone loves pleasant surprises!

10 things you should know about your customers infographic 10 Things Your Customers Wish You Knew About Them [Infographic]

Infographic courtesy of HelpScout.

 10 Things Your Customers Wish You Knew About Them [Infographic]
Posted in Creative Marketing, Customers, Engagement, Online Marketing | 2 Comments

6 Keys to Branding Your Small Business [Infographic]

Branding is one of the major investments you can make for your business. It establishes your identity and effectively differentiates you from your competitors. In order to keep yourself relevant in the crazy playing field, your company must have a brand identity. The folks at Webs.com have created a fun infographic that visually highlights six steps towards building your brand. They are:

  • Know Your Target
  • Keep it Simple
  • Stay Consistent
  • Be Visible
  • Get Social
  • Have a Voice

Learn more below:

SMB Branding Infographic Clives Car 6 Keys to Branding Your Small Business [Infographic]

Infographic Courtesy of Webs.com.

 

 6 Keys to Branding Your Small Business [Infographic]
Posted in Creative Marketing, Customers, Engagement, Online Marketing | 1 Comment

Millennials: Key Marketing Insights

Millennials, the generation born between 1980 and 2001 have emerged as a distinct and interesting generation in comparison to their boomer parents (I fall into all categories as well!). It is projected that by 2017, millennials will have more spending power than any other generation. Coined as a very connected generation, they embrace technology and shop a whole new way.  This generation is curious and often rely on social channels for information.

The trends described below are based on recent research from The Center for Generational Kinetics, Bazaarvoice and Kelton Research, titled, Talking to Strangers: Millennials Trust People over Brands. These trends are critical for marketers and companies who are trying to find ways to understand and reach millennials.

Prefer User Generated Content

While this may not come as a surprise, most people go online to research products before they purchase. Many of these potential customers search for user generated to help during the decision process. Of these customers, millennials largely depend on this information:

Millennials UGC Millennials: Key Marketing Insights

The study found that 84% of millennials reported that user generated content has an influence on their buying decisions.  Key Takeaway: Encourage your customers to share and start the conversation about your brand or products via different marketing channels.

Trust Anonymous Consumers

51% of Millennials say that consumer opinions on a company’s website have a greater impact on their purchase decisions than opinions from friends and family. Many may not even buy if there is no input on items they’re interested in purchasing. They’re also three times more likely to turn to social to get input on the selected product. Key Takeaway: Firstly, you should always track what others are saying about your brand and products across the web, secondly you should encourage your customers to leave comments and share reviews.

Millennials Feedback From Strangers Millennials: Key Marketing Insights

Embrace Sharing

As brands in an age of tech savvy customers, companies need to understand that the new generation wants to engage with brands, even if they don’t have good experiences with the products. 71% of Millennials continue to share their opinions because they feel other consumers value those opinions.

Millennials sharing Millennials: Key Marketing Insights

Key Takeaway: Listen! Many consumers believe companies don’t really take feedback seriously, so as a listener, you should break that assumption and really care about what your customers are saying about you. Also, never delete negative comments – customers want raw and real comments from other consumers.

Do you have any suggestions on marketing to millennials?

All images courtesy of: Talking to Strangers: Millennials Trust People over Brands.

Posted in Creative Marketing, Online Marketing | Leave a comment

5 Business Lessons From Game Of Thrones

game of thrones image 5 Business Lessons From Game Of Thrones Game of Thrones has become my not-so-guilty-pleasure (I’m sad season 2 just ended last night).  For those of you who don’t know, this show is about a number of noble houses who fight to claim their right to the throne. While I’ve never read the books, the TV series has presented some valuable lessons over time.

Some are obvious and some serve as a good reminder. Here are five business lessons that are sure to keep you motivated, whether you’re starting a new business or exploring a new venture:

1. Aim To Be The Best

When you’re pitching your idea to a business executive or a VC, they don’t want to hear that you’re building something “better,” they want to hear that you’re building a product that will be a game changer. This is why you should always aim to be the best, no matter what obstacles come in your way. During a troubling time, Tyrion found success in the discovery of Wildfire, a very disruptive and powerful tool. This turned into a competitive advantage that helped them win at Blackwater. He aimed to be the best.

2. Know Your Competition

Understanding your key competitors is an important business lesson for everyone. You need to make sure your strategy takes these competitors into consideration. This is what will differentiate you from others – if you know what others in your industry are doing, it will make you stronger and help you stay prepared. Even though we don’t have ravens to help us, we have the internet – Use it to your advantage!

3. Turn Weaknesses Into Strengths

One of my favorite characters is Tyrion. He made himself stronger throughout the series and played a key role in strategizing the battle at Blackwater. He turned his weaknesses into strengths. A great quote from the show is:

“Never forget what you are. The rest of the world will not. Wear it like armor, and it can never be used to hurt you.” – Tyrion Lannister

 

Sometimes it’s easier to take a weakness and use it as an excuse. The most successful people win despite any weaknesses. They move forward and demand respect, which leads to success.

4. Build A Strong Network & Team

A key component of the show is building alliances. To gain information, you need a network, consisting of allies, friends and trust. This network can lead you to stronger connections that can help your brand in different ways.  Sometimes even a one time acquittance can have an impact. Regardless, look for ways to build a strong network – it’s one of the most important business lessons to succeed. Another key component for success, is having a strong team. Making sure that everyone is on the same page and trusts each other is necessary.

5. Be Prepared

The Stark Motto fits this last business lesson very well: Winter Is Coming. It’s a reminder to always be prepared and understand that life may throw out nasty surprises at you. Regardless of what happens, never give up. If you’re able to prepare yourself for any contingencies, then you’ll be able to fight any storm that comes your way.

Image Courtesy Of: RedBubble.

Posted in Creative Marketing, Life Lessons | Leave a comment

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