Comments on: Biggest Social Media Mistakes

By: The Complexities of Social Media - Why You Need A Team of Professionals

The Complexities of Social Media - Why You Need A Team of Professionals — Mon, 14 Jan 2013 22:09:03 +0000

[...] Jacobs was wounded similarly when their social media intern suffered a mental breakdown, using the company’s Twitter account as his personal sounding board, after only a few weeks of being employed by the brand. Even though he was let go from the [...]

By: Only 50% of Companies Use Social Media To Monitor Their Brand | Anita

Only 50% of Companies Use Social Media To Monitor Their Brand | Anita — Mon, 30 Jul 2012 05:43:06 +0000

[...] of companies have an internal response plan in place. What is the lesson here? Learn from other’s mistakes, monitor what is being about your brand, have an action plan and respond to negative feedback! [...]

By: Think Before You Tweet: Twitter Don’ts That Can Damage Your Brand « Communiqué PR Blog

Wed, 11 Jul 2012 16:02:31 +0000

[...] had an intern designated to manage its Twitter handle. A few weeks into the job, the intern had a meltdown via the Marc Jacobs handle and tweeted, “I can call him out! I’m out! Won’t work in this town again! I know that! Learned a lot. [...]