We all know that success in social media depends on how engaged your followers are with the content you’re presenting. The timeline update to Facebook has given businesses the opportunity to showcase content in a visually appealing way. Ultimately as a business, your goal should be to get as much engagement (likes, comments and shares) as possible. However, this can be a tough task as you’re probably competing with other messages in a fan’s newsfeed. The best solution is to integrate images, links and text to create a Facebook post that resonates with your fans. Here are some examples from different companies:
The simplest messages can go a long way with brand advocates. In the example above, Disney used an image to convey a fill in the blank post to it’s Facebook fans. Along with this, the brand not only integrated it’s logo but also used a color that pops.
The Facebook posts from Coca Cola are fun and inspiring. Instead of using their logo, the brand made use of the iconic and universally known symbol of the bottle. They also used fill in the blanks and fun word play. It’s definitely engaging!
Sharpie is a brand that has embraced social media in a unique way with their products. For the Facebook post above, Sharpie took paper, sharpies and a camera to ask a simple question of their fans. This resulted in in over 400 comments!
In the Facebook post above, Starbucks uses photography to capture their audiences. The brand also makes the post relevant to their fans: who doesn’t like Ice Tea in the summer?! Throughout the Starbucks Facebook page, there are engaging visuals that include their products and people, which make the brand look more human.
Red Bull has used video to convey a strong message to its Facebook fans. This type of messaging “sticks” and encourages fans to share, comment and ‘like’ further – creating more engagement. Does the video entice you to try something new?