Social media continues to play a large role in many B2B and B2C marketing strategies. As a marketer, if you have a strong presence for your brand on the top three social networks (Facebook, Twitter and YouTube), then you’re definitely heading the right direction. If you’re just starting out and trying to find a way to build awareness on social media then you may find Awareness, Inc.‘s new whitepaper useful. The whitepaper illustrates five strategies you can use to help dominate the big three social networks.
The five best practices for marketers are:
- Improve your social reach
- Increase your fan engagement
- Identify and engage influencers
- Increase lead generation
- Apply analytics to know what works
The infographic defines these best practices in more detail and provides some great tips and examples we can learn from:
All images and data courtesy of Awareness, Inc.