Monthly archives: February 2013

The Oscars and Social Media

Hollywood’s biggest night, The Oscars, was all the rage on social media this past Sunday. While there was definitely a marketing push to encourage celebrities and event watchers to tweet, this year’s Oscars exploded on various social media channels, with buzz reaching an all-time high. Let’s take a look at how it performed across some social networks.


Overall, there were 8.9 million tweets about the Oscars. While 2.1 million tweets were during the red carpet, 6.8 million were during the awards show. According to Twitter, the following events triggered the most conversations (based on tweets per minute):

  • Best Picture award for Argo: 85,300 TPM
  • Adele performs “Skyfall”: 82,300 TPM
  • Best Actress in a Leading Role for Jennifer Lawrence: 71,600 TPM
  • Best Original Song for Adele: 64,000 TPM
  • Best Actress in a Supporting Role for Anne Hathaway: 60,400 TPM


The social network reported that Oscar buzz was at an all-time high. There were 66.5 million Oscar-related interactions and “Oscars” received three times more mentions than last year. The most buzz was seen in the Northeast, followed by California. As Ben Affleck made his acceptance speech, mentions of him increased 23,500% and mentions of his film, Argo, increased by 2,460%! Overall the event scored a 7.17 on the Facebook Talk Meter. For more top Oscar moments on Facebook, check out the infographic below:

facebook oscars infographic The Oscars and Social Media

Key Takeaway: So what’s the big deal, you may ask? This data illustrates that social media is only growing and getting stronger. Organizations should track and monitor what their customers or brand enthusiasts are saying about them, on multiple social platforms. You might be surprised by what you find!

Infographic courtesy of Facebook.

 The Oscars and Social Media
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How Effective are Twitter Hashtags in TV Commercials?

hashtags1 150x150 How Effective are Twitter Hashtags in TV Commercials?Hashtags are everywhere and on different types of marketing materials. With that said, most television programs have also adapted this social media tool to promote their brands or even special topics and events. During this years Super Bowl, dozens of new commercials debuted and some got more buzz than others. It’s the time of year when advertisers go all out to make sure their commercials stand out and resonate with viewers.

More than 50% of the ads mentioned social media, with many using hashtags. Sysomos analyzed the reaction to these ads on Twitter and found that people prefer to tweet about a brand, rather than the commercial. So it’s not surprising that companies that used their own brand name in the hashtag (#doritos) performed better than those that didn’t. Popularity of the ad also played a role as well (#TheKiss).

The infographic below highlights the hashtags that were featured in different commercials and how they performed during the Super Bowl:

hashtag gridiron 662x1024 How Effective are Twitter Hashtags in TV Commercials?Infographic courtesy of Sysomos.

 How Effective are Twitter Hashtags in TV Commercials?
Posted in Engagement, Online Marketing, Social Media | Leave a comment

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