Hollywood’s biggest night, The Oscars, was all the rage on social media this past Sunday. While there was definitely a marketing push to encourage celebrities and event watchers to tweet, this year’s Oscars exploded on various social media channels, with buzz reaching an all-time high. Let’s take a look at how it performed across some social networks.
Overall, there were 8.9 million tweets about the Oscars. While 2.1 million tweets were during the red carpet, 6.8 million were during the awards show. According to Twitter, the following events triggered the most conversations (based on tweets per minute):
- Best Picture award for Argo: 85,300 TPM
- Adele performs “Skyfall”: 82,300 TPM
- Best Actress in a Leading Role for Jennifer Lawrence: 71,600 TPM
- Best Original Song for Adele: 64,000 TPM
- Best Actress in a Supporting Role for Anne Hathaway: 60,400 TPM
The social network reported that Oscar buzz was at an all-time high. There were 66.5 million Oscar-related interactions and “Oscars” received three times more mentions than last year. The most buzz was seen in the Northeast, followed by California. As Ben Affleck made his acceptance speech, mentions of him increased 23,500% and mentions of his film, Argo, increased by 2,460%! Overall the event scored a 7.17 on the Facebook Talk Meter. For more top Oscar moments on Facebook, check out the infographic below:
Key Takeaway: So what’s the big deal, you may ask? This data illustrates that social media is only growing and getting stronger. Organizations should track and monitor what their customers or brand enthusiasts are saying about them, on multiple social platforms. You might be surprised by what you find!
Infographic courtesy of Facebook.