Monthly archives: September 2012

Does Liking Influence The Consumer Experience? [Infographic]

With the enormous growth of social media and it’s impact on branding efforts, companies are looking to find more ways to determine the ROI of their social media efforts. While the concept of “liking” has definitely evolved over time and it’s value is often debated, according to a new research study, about 50% percent of consumers think a brand’s Facebook page is more useful than a brand’s website. Do you agree?

Research company, Lab42, has put together the infographic below which highlights their findings. Some key takeaways are:

  • 82% say Facebook is a good place to interact with brands
  • 75% say they feel more connected to a brand on Facebook
  • The biggest motivators of liking a brand on Facebook are promotions and discounts 
  • 77% have actually saved money from liking brands
  • 73% have unliked brands because: (1) They post too often (2) Stopped liking the brand or (3) Had a bad customer experience

Learn more below:

LikeUs INFO1 Does Liking Influence The Consumer Experience? [Infographic]

Infographic courtesy of Lab42.

 

 Does Liking Influence The Consumer Experience? [Infographic]
Posted in Engagement, Online Marketing, Social Media | Leave a comment

10 Things Your Customers Wish You Knew About Them [Infographic]

Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience – or customers are. You can never know too much about your customers. Understanding their likes and dislikes, shopping behavior, etc. can help you make better business decisions.

Surprisingly, there are still things that customers say they wish businesses understood about them better. Help Scout, a customer service software company has put together this infographic that highlights research related to the topic.

Here are some key takeaways:

  • Customers prefer knowledgeable and thought-out service, rather than having a rushed experience.
  • Loyalty customers are bound to stay if get them started with the program.
  • Consumers would rather connect with a brand emotionally than with “savings” type messages.
  • Everyone loves pleasant surprises!

10 things you should know about your customers infographic 10 Things Your Customers Wish You Knew About Them [Infographic]

Infographic courtesy of HelpScout.

 10 Things Your Customers Wish You Knew About Them [Infographic]
Posted in Creative Marketing, Customers, Engagement, Online Marketing | 2 Comments

6 Keys to Branding Your Small Business [Infographic]

Branding is one of the major investments you can make for your business. It establishes your identity and effectively differentiates you from your competitors. In order to keep yourself relevant in the crazy playing field, your company must have a brand identity. The folks at Webs.com have created a fun infographic that visually highlights six steps towards building your brand. They are:

  • Know Your Target
  • Keep it Simple
  • Stay Consistent
  • Be Visible
  • Get Social
  • Have a Voice

Learn more below:

SMB Branding Infographic Clives Car 6 Keys to Branding Your Small Business [Infographic]

Infographic Courtesy of Webs.com.

 

 6 Keys to Branding Your Small Business [Infographic]
Posted in Creative Marketing, Customers, Engagement, Online Marketing | 1 Comment

The Power of Facebook Advertising [Infographic]

Facebook has put out a new infographic on the Power of Facebook Advertising. Given that they need to increase their revenue, this seems like a good step. According to the infographic:

  • The platform has seen 67% year over year mobile growth
  • There are 543M monthly active users on mobile
  • 58% of all users return daily
  • An average of 60 campaigns on Facebook found that 49% had a 5X or greater return on spend

See below for the infographic:

Facebook Power Of Advertising Large infographic The Power of Facebook Advertising [Infographic]

 

Infographic courtesy of Digital Buzz Blog.

 The Power of Facebook Advertising [Infographic]
Posted in Online Marketing, Social Media | Leave a comment

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