Earlier this week I shared an infographic that outlined the 6 Keys to Branding your Small Business. One of the components was related to knowing who your target audience – or customers are. You can never know too much about your customers. Understanding their likes and dislikes, shopping behavior, etc. can help you make better business decisions.
Surprisingly, there are still things that customers say they wish businesses understood about them better. Help Scout, a customer service software company has put together this infographic that highlights research related to the topic.
Here are some key takeaways:
- Customers prefer knowledgeable and thought-out service, rather than having a rushed experience.
- Loyalty customers are bound to stay if get them started with the program.
- Consumers would rather connect with a brand emotionally than with “savings” type messages.
- Everyone loves pleasant surprises!
Infographic courtesy of HelpScout.