Creating a Social Media Strategy for Your Event

6873782601 dfa737da68 n Creating a Social Media Strategy for Your Event

You might be asking yourself: Why be social at events in the first place? Don’t I already have enough to do?

Social media can play an important role at any type of event – whether it’s tradeshows or even webinars – and can help you achieve a variety of different goals. For those who are dubious about social media, there are many benefits to creating a social media strategy for your next event. Using a variety of channels, such as Twitter, LinkedIn, your blog and Facebook, you can attract customers to your booth, potentially drive sales, increase interest in what you actually do, and get people talking about your company.

The key point to remember about integrating social media in your event strategy is that it’s not about the technology, but instead about building relationships. Here are some key ways you can integrate social media into your event marketing mix:

Engage and Connect with Audiences

Contrary to popular belief with social media, buzz doesn’t happen on its own! You’ll need to engage and connect with attendees. Here are some ways to make this happen: tweet to the event hashtag asking a question or adding value, post your blog link to the events LinkedIn or Facebook wall and live tweet content from the event (this can include pictures).

Generate Buzz

This can include a variety of different tactics, including: publishing blog posts leading up to the big event with topics related to the event, infographics with images and statistics, and sending out tweets in relation to the event’s hashtag.

Socialize your Social Sites

If this is your own event, then make sure all your social sites are featured prominently on the event website, invitations, event emails and signage. If your audience is aware of your social channels, then they are more likely to engage with your brand on social media!

These are some ideas to help you kickstart your social media event strategy. Are there tips we missed? Share them in the comments below!

This was originally posted on Activa PR.

 Creating a Social Media Strategy for Your Event
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Top Digital Marketing Trends in 2014

digital marketing laptop Top Digital Marketing Trends in 20142013 will be known as the year organizations began embracing different tactics for digital marketing in a big way. It will also be known as the year of the biggest social media changes: Twitter’s IPO announcement, Google and Facebook’s algorithm updates, and the list goes on. This trend of disrupting the digital marketing arena will continue into 2014 and beyond. Here is a roundup of what we predict in 2014 for the digital marketing industry:

Content continues to be king

Social Media Today reported that 78% of CMO’s believe custom content is the future of marketing. Most marketers have embraced and accepted content as a major resource in their efforts. Along with this, there has been an influx of content discovery apps which support the growth trend: Flipboard, Pulse, and Fancy (to name a few). If you’re not dedicating budget towards content development, it may be time to consider doing so!

Growth of video marketing

It goes without saying that videos have the ability to convey a message that is ten times more powerful than text content. Kony 2012 was proof that great video content has the potential of becoming an overnight viral success. Also, with apps like Instagram, Snapchat and Vine, videos are being created, viewed and shared on mobile devices. Facebook has also introduced and enhanced their mobile ads platform. Combined with the mobile potential, we predict that video marketing will grow even more in 2014.

Social media diversification

2013 has been the year of social media growth. We will continue to see this trend in the coming year. 93% of marketers already say they use social media for business, but in 2013 we also saw a surge in popularity of new networks like Pinterest, Vine and Instagram – and have become a part of everyday life. These networks are carving a unique niche for themselves, which means that businesses will continue to use different platforms to build their brands and connect with consumers.

Are there other trends we’ve missed? Share them in the comments below!

Image courtesy of Flickr. Originally posted on the Activa PR blog.

 Top Digital Marketing Trends in 2014
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Tips on Enhancing Your LinkedIn Company Page

Linkedin Tips 300x199 Tips on Enhancing Your LinkedIn Company Page

This week LinkedIn released a list of the 10 best company pages in 2013. LinkedIn reached out to its members and asked them to nominate businesses and organizations who inspired and engaged users. The list of top companies included: Adobe, Dell, Four Seasons, and Hubspot, to name a few. This begs the question: What encompasses a great LinkedIn company profile?

A great LinkedIn company profile can complement your website and allows you to build a following of professionals who are interested in your products or services. Here are some tips to help you enhance your company page:

Optimize your page

Have you filled out the Products/Services section of your LinkedIn profile? If you answered no, then that needs to change. Marketers who utilize this section tend to attract twice as many followers. Use this section to explain what you do and give users more reasons to follow you. Along with this, company pages are very SEO friendly. Google previews up to 156 characters of your pages text. This means you should take the time to edit your description and use keywords that describe your area of expertise.

Make sure you have a good banner image

It goes without saying that the first thing a user sees on a company page is the customizable cover image. This image welcomes users to your page, so you should definitely make it pop. You can use this space to share company specific info, upcoming event info or even a new product or app launch. Ultimately you need to choose an image that represents your company and concurrently impresses potential followers.

Post engaging content

It’s very important to update your page regularly. LinkedIn is a social marketing channel, which means you need to be social! You should use this channel to share new blog posts, product announcements, company updates and other relevant news. Users are following you because not only are they interested in your business, but they also want to know what you’re up to. Just taking a few minutes a day to update your page regularly will help make your page engaging and resourceful.

Final thoughts

LinkedIn provides companies, brands and small businesses the opportunity to share their stories, and engage with potential and current customers. It’s also important to note that LinkedIn, like other social media platforms, also allows companies to engage with employees and partners. By utilizing the tips provided above, businesses can achieve greater visibility and also add value/thought leadership to their industry.

Image courtesy of Socialmediamx. Originally posted on the Activa PR blog.

 Tips on Enhancing Your LinkedIn Company Page
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Tips for Building Loyal Brand Advocates

7214953050 f90567f11c m Tips for Building Loyal Brand Advocates

Consumers are influential. They have the power to influence their peers to buy or not buy your products – both offline and online. How is this determined? Based off their experiences with your brand. Creating a brand advocacy program can help you take steps towards turning your customers into advocates. Here are some tips to help you get started:

Know Your Content

Before you decide on what you say to your advocates, you should know the story you’re trying to tell. It’s important to determine your tone of voice, narrative, platform and even your content creation process. Understanding the process of content ideation, creation, approvals and distribution can be demanding – which is why it’s important to create a structure. The combination of everything outlined above will allow your advocates to help you tell your brand story.

Appreciate and Thank Often

At the core of building brand loyalty is rewarding and thanking users for their activity and engagement. Taking the time to say thank you forms a positive reciprocal relationship between you and the consumer, and brands that take advantage of this early on can create loyal advocates. If someone is taking the time to support your brand, you should ask yourself how can you say thank you?

Evangelize internally

In an earlier post I shared the importance of embracing employees as brand advocates. Employees continue to be one of the most under-leveraged resources for many brands. From experience, I’ve found that this is often caused by departments being siloed, which creates a lack of communication. Building a successful brand loyalty and advocacy program includes a company-wide initiative. You should ask yourself, if your employees won’t buy your product, then why should anyone else?

Listen and Learn

If there is anything word of mouth marketing has taught us, it’s that customers want to be heard, and not only that, they want to make sure you’re actually listening. Advocates are not only keen on sharing experiences about your product or services, they can also provide insights and suggestions. If you’re listening but not doing anything with consumer feedback, you’ll build brand critics, not brand advocates. The importance here is engaging and adding value for your customers. In turn, they will appreciate your efforts and recommend you to others.

Are there other tips I’ve missed? Share them in the comments below.

Image courtesy of Jenni Rodger.

 

 Tips for Building Loyal Brand Advocates
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Facebook Ads CTR up 275% + More [Research]

With holiday shopping season around the corner, are you starting to ramp up your marketing efforts? Does social media play a part in that strategy? It definitely should. Social media marketing continues to evolve and provide brands an opportunity to connect with their target audiences. Three social networks (Facebook, Twitter and Pinterest) are showing impressive growth in the social ad space, increasing CTR’s and decreasing CPC’s, according to Adobe’s first annual Social Media Intelligence Report.

The study reports that Facebook’s ad clicks, ad impressions and advertisers’ return on investment were all higher in 2013 than 2012. Facebook ads were clicked 29% more often in 2013, and the ROI was 58% higher than 2012. The drop in CPC’s means that Facebook is becoming a cheaper and potentially effective channel for marketers.

FB CTR Data Facebook Ads CTR up 275% + More [Research]The report also highlighted the importance of growth in Twitter and Pinterest, using the last click attribution model. Both social networks have made strides in referral traffic to retail websites this year. Adobe reports that the revenue per visitor grew 300% for Twitter and 150% for Pinterest.

Along with this, while Facebook’s total percentage of visitors dropped 20% last year, Twitter grew 258%, and Pinterest grew 84% YOY!

Here are some additional findings from the study:

  • Image posts produce engagement rates 600% higher than text-based posts
  • Likes produce over 80% of engagement but comments and shares have been outpacing likes YOY
  • Geo targeted posts have seen a rise – up 67% YOY. These posts produce slightly higher engagement rates.

FB Social Engagement Growth Data Facebook Ads CTR up 275% + More [Research]

The findings in this report were based on 131 billion Facebook ad impressions, 400 million unique visitors to social networking sites, more than 1 billion Facebook posts, and 4.3 billion social engagements on Facebook.

Key Lesson: Social media is continuously changing the way brands and consumers interact with each other. This means that brands should find creative ways to market and expand their reach – whether it’s using Facebook ads or integrating images/videos into the mix. At the end of the day, brands should aim to gain consumer trust and build loyalty.

You can find the entire study here. All data and images courtesy of Adobe.

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